T-Mobile Austria

Improving the look and performance of T-Mobile Austria’s concept stores

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As one of the world’s leading telecommunication companies, T-Mobile offers the latest in technological innovations of the highest international quality. We sell the most advanced
 technologies and we want to use them in our store as well. Klaus Slamanig, Vice President Shops, T-Mobile Austria

Challenge

The telecoms giant needed a way to integrate products and pricing into its new concept stores.

Solution


T-Mobile implemented Displaydata and partner MMIT’s solution, using Electronic Shelf Labels to update product and pricing information automatically across both existing and new stores.

Results

T-Mobile became the first mobile operator in Austria to use digital price labels, enhancing its reputation for retail innovation. Now, pricing and product information is updated quickly and securely, straight from HQ. The solution enables T-Mobile to react immediately to changes in the market, helping the company stay ahead of the competition in the highly competitive mobile phone sector. Customers always see the best price and the most current product information.

Productivity and profitability are on the rise too, with T-Mobile saving approximately 40% on material costs and employee hours as a result of swapping printed and cut paper labels for smart, graphic display labels.

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Unsere Elektronischen Regaletiketten

Unsere weltweit besten elektronischen Regaletiketten basieren auf einer echten Enterprise-Lösung mit nur einer Server Instanz und gelten als die Etiketten mit den hellsten, schärfsten und farbstabilsten Displays auf dem Markt.

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Über uns

Unsere elektronischen Regaletiketten (ESLs) heben Regale in die Ära des Internet der Dinge, indem sie Einkaufserlebnisse schaffen, die ansprechender, lohnender und umfassender personalisiert sind – und profitabler. Wir helfen Einzelhändlern, Umsatz und Margen in ihren Filialen zu optimieren, wo immer noch 90 % aller Einkäufe getätigt werden.


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