Bauhaus Denmark

Improving the customer experience and pleasing associates at Bauhaus Denmark

Download the case study
Very few people think that the task to print price labels and replace them in the 11,200 m² store is the most fun job in the world. Now associates are released to do what they are best at, and actually trained in – customer service. Mads Jørgensen, CEO of all BAUHAUS stores in Denmark, Norway, and Iceland


BAUHAUS wanted to improve the customer experience in-store while reducing price errors and relieving associates from the time-consuming process of amending paper-based price labels.


BAUHAUS has recently engaged with Displaydata and partner Delfi Technologies to roll out Displaydata’s Electronic Shelf Labels (ESLs) in its store in Tilst, Denmark. The ESLs are used on more than 40,000 items stocked at Tilst and are immediately visible when shoppers enter the store. Each ESL can be remotely changed in seconds using a single computer at the BAUHAUS head office. Implementation of the labels was painless and completed in less than a month.


After the integration of the ESLs the level of price errors is minimal. In the past, many price changes in the lead-up to a campaign were executed the day before by associates, creating the possibility that shoppers purchased goods before the campaign announcement. But now that prices are changed in seconds, the danger of discrepancies between what’s paid at the checkout and the advertised price is removed. The agile nature of the ESLs also means it’s much easier to run campaigns and exploit potential new areas of sales because it takes only a few seconds to change prices.

Coop Denmark (Grocery)

Helping Coop Denmark reduce costs and maximize efficiency

Read more

Kaufland Europe (Grocery)

Making the most of margins with one of Europe’s biggest grocers

Read more

B & H Photo Video USA (Consumer electronics)

Harmonizing B&H’s in-store and online pricing and promotions

Read more

T-Mobile Austria (Telecoms)

Improving the look and performance of T-Mobile Austria’s concept stores

Read more

Orange Slovakia (Telecoms)

Effortless execution of timely promotions and price changes with Orange Slovakia

Read more

Tallink Europe (Grocery)

Agile price changes with one of Europe's leading cruise and ferry operators

Read more

Nos étiquettes électroniques de gondole

Meilleures étiquettes électroniques de gondole au monde. Solution optimale de couverture à grande échelle depuis une instance serveur unique. Nos étiquettes sont réputées comme étant les plus lumineuses et les plus nettes, ainsi qu'offrant les couleurs les plus cohérentes possibles.

info info info info info info info info info info

À propos de Displaydata

Nos étiquettes électroniques de gondole font passer les rayonnages à l'ère de l'Internet des objets, afin de créer des expériences client non seulement plus engageantes, satisfaisantes et personnalisées, mais aussi plus rentables. Nous aidons les commerçants à optimiser les ventes et les marges directement sur les rayons, là où 90 % des achats se font encore.


Vous voulez en savoir plus ? Votre avis nous intéresse.

Télécharger brochure