This vision recognises that, by harnessing digital technology and big data, stores will continue to be the heartbeat of retail, creating dynamic spaces that provide more interesting, personalised and rewarding experiences.
Our ESLs create these spaces. Remotely changed in seconds, they allow you to more easily align prices across channels and deploy price and promo strategies with speed, accuracy and consistency.
New services are supported too. Our ESLs allow you to send precisely targeted offers to smartphones based on people’s past purchases, search histories and social media narratives. You can further connect with today’s tech-savvy customers in intriguing ways, using augmented reality to guide customers to items and send them location-based offers and rewards.