Challenge
B&H Photo Video’s thriving New York superstore ranges over 6,500 m2 and welcomes over 5,000 visitors daily. The company also has a strong social media following, with the majority of sales taking place online. B&H needed a smart, agile price and promotion solution to enhance its in-store experience and match the speed at which it can update prices online, ensuring alignment between in-store and the web.
Solution
B&H installed Displaydata’s three-colour, fully graphic Electronic Shelf Labels, to help align pricing and promotions with speed, accuracy and consistency. The labels are centrally and securely managed, via Displaydata’s easy-to-use enterprise platform.
B&H also created software for its handheld computers using Displaydata’s Dynamic Central API, which allows its sales associates to scan products and link them to a mapped location, ensuring the right labels are updated at the right time.
Results
The B&H store contains thousands of electronic products, with many transmitting wirelessly using Bluetooth or Wi-Fi. Most Electronic Shelf Label vendors use the 2.4 GHz wireless spectrum, which these products would interfere with. Displaydata’s solutions use the sub-1 GHz radio frequency range, enabling B&H to safely and effectively implement Electronic Shelf Label technology.
Managed centrally, in-store prices are updated remotely and in an instant. Alignment with online pricing is now effortless, too. B&H is able to remain competitive by changing prices in seconds, on the shelf-edge, in response to competitor activity and market changes. Associates are also freed up to spend more time assisting customers.
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Read moreOur electronic shelf labels
The world’s best Electronic Shelf Labels. Run by a truly enterprise-class solution using only a single server instance. Our labels are recognised as being the brightest, sharpest and having the most consistent colours available.
Different colour bezels
Change bezel colours to match your brand.
Bistable technology
Featuring the latest bistable technology, our labels reduce glare and are viewable through close to 180°.
Vibrant colours
Fully graphic and available in three colours. Red, black and paper white. Yellow, black and paper white.
NFC
Select from labels with NFC built-in to connect to customers’ smartphones, send offers, and use location-based services.
Fully graphic
See from a wide angle
Viewable through 180°.
Two-way communication with HQ
Labels confirm updates have been made and provide details such as battery voltage and temperature, so the display’s quality is always high.
Long Life
Changeable batteries and long life (typically 5 years with up to 3 updates per day).
Operating temperature
Labels operate from -25°C* to 30°C.
LED Options
Optional LED accelerates operational tasks to improve product picking speed and accuracy, and reduce the cost and time involved with stock replenishment
