Challenge
BAUHAUS wanted to improve the customer experience in-store while reducing price errors and relieving associates from the time-consuming process of amending paper-based price labels.
Solution
BAUHAUS has recently engaged with Displaydata and partner Delfi Technologies to roll out Displaydata’s Electronic Shelf Labels (ESLs) in its store in Tilst, Denmark. The ESLs are used on more than 40,000 items stocked at Tilst and are immediately visible when shoppers enter the store. Each ESL can be remotely changed in seconds using a single computer at the BAUHAUS head office. Implementation of the labels was painless and completed in less than a month.
Results
After the integration of the ESLs the level of price errors is minimal. In the past, many price changes in the lead-up to a campaign were executed the day before by associates, creating the possibility that shoppers purchased goods before the campaign announcement. But now that prices are changed in seconds, the danger of discrepancies between what’s paid at the checkout and the advertised price is removed. The agile nature of the ESLs also means it’s much easier to run campaigns and exploit potential new areas of sales because it takes only a few seconds to change prices.
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Read moreOur electronic shelf labels
The world’s best Electronic Shelf Labels. Run by a truly enterprise-class solution using only a single server instance. Our labels are recognised as being the brightest, sharpest and having the most consistent colours available.
Different colour bezels
Change bezel colours to match your brand.
Bistable technology
Featuring the latest bistable technology, our labels reduce glare and are viewable through close to 180°.
Vibrant colours
Fully graphic and available in three colours. Red, black and paper white. Yellow, black and paper white.
NFC
Select from labels with NFC built-in to connect to customers’ smartphones, send offers, and use location-based services.
Fully graphic
See from a wide angle
Viewable through 180°.
Two-way communication with HQ
Labels confirm updates have been made and provide details such as battery voltage and temperature, so the display’s quality is always high.
Long Life
Changeable batteries and long life (typically 5 years with up to 3 updates per day).
Operating temperature
Labels operate from -25°C* to 30°C.
LED Options
Optional LED accelerates operational tasks to improve product picking speed and accuracy, and reduce the cost and time involved with stock replenishment
