Challenge
The telecoms giant needed a way to integrate products and pricing into its new concept stores.
Solution
T-Mobile implemented Displaydata and partner MMIT’s solution, using Electronic Shelf Labels to update product and pricing information automatically across both existing and new stores.
Results
T-Mobile became the first mobile operator in Austria to use digital price labels, enhancing its reputation for retail innovation. Now, pricing and product information is updated quickly and securely, straight from HQ. The solution enables T-Mobile to react immediately to changes in the market, helping the company stay ahead of the competition in the highly competitive mobile phone sector. Customers always see the best price and the most current product information.
Productivity and profitability are on the rise too, with T-Mobile saving approximately 40% on material costs and employee hours as a result of swapping printed and cut paper labels for smart, graphic display labels.
B & H Photo Video USA (Consumer electronics)
Harmonising B&H’s in-store and online pricing and promotions
Read moreOrange Slovakia (Telecoms)
Effortless execution of timely promotions and price changes with Orange Slovakia
Read moreOur electronic shelf labels
The world’s best Electronic Shelf Labels. Run by a truly enterprise-class solution using only a single server instance. Our labels are recognised as being the brightest, sharpest and having the most consistent colours available.
Different colour bezels
Change bezel colours to match your brand.
Bistable technology
Featuring the latest bistable technology, our labels reduce glare and are viewable through close to 180°.
Vibrant colours
Fully graphic and available in three colours. Red, black and paper white. Yellow, black and paper white.
NFC
Select from labels with NFC built-in to connect to customers’ smartphones, send offers, and use location-based services.
Fully graphic
See from a wide angle
Viewable through 180°.
Two-way communication with HQ
Labels confirm updates have been made and provide details such as battery voltage and temperature, so the display’s quality is always high.
Long Life
Changeable batteries and long life (typically 5 years with up to 3 updates per day).
Operating temperature
Labels operate from -25°C* to 30°C.
LED Options
Optional LED accelerates operational tasks to improve product picking speed and accuracy, and reduce the cost and time involved with stock replenishment
