Tallink Europe

Agile price changes with one of Europe's leading cruise and ferry operators

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We can also run promotions and influence the purchase decision of customers at the shelf-edge, by changing price or information in seconds. With Displaydata, we have the ability to centrally manage the ESLs on our ships, giving us unprecedented agility and operational efficiencies. Ave Makke, Head of Sales Department, AS Tallink Duty Free

Challenge

Tallink Grupp AS is the leading provider of high-quality mini-cruise and passenger transport services in the northern Baltic Sea region and roll-on, roll-off cargo services on selected routes. As part of its drive to improve the customer experience, the company was looking for ways to enhance the look and feel of its on-board shops and ensure that prices align on-board with the retail outlets that it owns and operates in ports in Sweden, Finland, Estonia and Latvia. In addition, Tallink was keen to reduce the time and cost of updating prices and promotions.

Solution

Tallink can quickly change prices and promotions on-board ships’ duty-free stores to align with port of call retail stores located in Sweden, Finland, Estonia and Latvia. The ESLs also display product information in English, with dual currencies depending on the country of the port of call. Tallink is seeing a significant reduction in the time needed to update prices and promotions. The versatility of the system also means that Tallink can deploy more promotions to better influence purchasing decisions at the shelf-edge while the sales team have been freed from manual and laborious price changes to spend more time serving customers.

Results

Displaydata’s enterprise solution, with the help of its POS and travel booking systems partner, Nixor, allows Tallink to quickly change prices and promotions on board the ships’ duty-free stores to align with port of call retail stores located in Sweden, Finland, Estonia and Latvia. The ESLs will also display product information in English, with dual currencies depending on the country of the port of call. Tallink is able to update all its labels remotely and, immediately, it’s seeing a significant reduction in the time needed to update prices and promotions. In addition, with labels offering two-way communication back to HQ, it can check that all prices are accurate – and aligned between ships and its on-shore outlets.

The versatility of the system also means that Tallink can deploy more promotions to better influence purchasing decisions at the shelf-edge. And, from an operations perspective, the associates have been freed from manual and laborious price changes to spend more time serving customers.

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