Displaydata’s Electronic Shelf Labels (ESLs) – the most advanced, cost-effective ESL solution

Designed with leading retailers, our ESLs are run by a truly enterprise-class solution using only a single server instance, offering the lowest total cost of ownership (TCO) of any ESL vendor. No servers are needed in-store, while our labels, which are the brightest and clearest shelf-edge displays available, are optimised over-the-air (OTA).

See how easy it is to remotely manage any shelf-edge play
Dynamic Cloud Solution

The simple, cost-effective way to deploy and monitor your ESLs – across one store or thousands

Deploy with speed

Easily deploy and maintain an enterprise-class ESL solution with no need for your IT team to learn a new system, set up servers or manage databases.

Focus fully on ROI

Free your team from the technical aspects of managing an ESL solution to focus on the business case, ROI and benefits.

A real-time view

The platform provides you with system visualisations that show all activity and trigger automated alerts when needed.

Audit label changes

Receive reports on requested price and promo changes to ensure 100% accuracy across your store estate.

Optimise efficiencies

Reduce the operating costs of managing and maintaining an ESL solution: fully managed by Displaydata’s support team 24/7 with operations across the US and Europe.

Easily scale your solution

With the infinite scalability of the cloud you can efficiently expand your deployment from a few stores to thousands.

The world’s best ESLs

  • Highest quality
  • Superior efficiency
  • Centralised architecture
  • Highly scalable

Meet the best-looking, best-performing ESLs.

ESLs that communicate their status to your HQ and can be optimised over the air.


Our Chroma series

  • Fully graphic
  • Three bold colours
  • Full two-way communication
  • Long life, changeable batteries

Our Aura series

  • Fully graphic
  • Seen through 180°
  • Full two-way communication
  • Freezer option to -25°C
Dynamic Central: Pricing at the speed of now

Change price, promos and more, on millions of labels across thousands of stores in seconds.

Watch how to change any label, anywhere, in an instant play

Simple, powerful

A web interface, managed from a single location to change and monitor labels – with no need for software, servers, switches, domes or core appliances in each store.

Easily create labels

Drag-and-drop templates to create fully graphic, eye-catching labels.


Easily assign/unassign labels in-aisle using a mobile device of your choice.

Centralised architecture

The only software platform with a centralised architecture to manage every in-store communicator and electronic shelf label – across one store or thousands.


Superior connectivity to ERP and other data sources, offering the highest data throughput rate of any ESL vendor.

Lowest TCO

A truly enterprise-class solution using only a single server instance, offering the lowest total cost of ownership (TCO) of any electronic shelf label vendor.

Dynamic Communicator: Wireless communication reinvented

The wireless communicator that can manage 200,000 labels across 50,000 square feet

Watch: Why our Enterprise ESL platform is the easiest to install, use, and maintain play

Fully scalable

Just one communicator can manage 200,000 labels across 50,000 square feet – with no need for software or servers in-store. Got more space or labels? Just add more communicators.

Two-way comms

Communicators let you know if label updates have been made. They also stream label status, battery life and temperature – data that can be used to remotely optimise each label.

Simple installation

Communicators are easily installed with a simple bracket, Powered over Ethernet (PoE) and remotely configured. No cabling, servers, switches, domes or core appliances needed in-store. Meaning no cherry-pickers, no big teams of installers and no store closures required.

Highly secure

End-to-end connectivity with unparalleled industry coverage, and OTA (over-the-air) updates


Offering interference immunity by operating in an uncongested sub-1 GHz frequency that suffers no interference from 2.4 GHz Wi-Fi networks.

Lowest cost

Lowest cost installation and maintenance using the least amount of hardware in-store of any vendor.

Our electronic shelf labels

The world’s best Electronic Shelf Labels. Run by a truly enterprise-class solution using only a single server instance. Our labels are recognised as being the brightest, sharpest and having the most consistent colours available.

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About Displaydata

Our Electronic Shelf Labels (ESLs) bring the shelf-edge into the Internet of Things era, helping to create shopping experiences that are more engaging, rewarding and personalised – and profitable. We help retailers optimise sales and margin at the shelf-edge, where 90% of purchases are still made.

Get in touch

Want to know more? We’d love to hear from you.

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