Using Displaydata’s enterprise solution, we can easily align online and in-store prices and further improve the shopping experience for customers by offering timely prices and promotions, in seconds.Gaurav Hemdev, VP Applications, B&H Photo Video
B&H Photo Video’s thriving New York superstore ranges over 6,500 m2 and welcomes over 5,000 visitors daily. The company also has a strong social media following, with the majority of sales taking place online. B&H needed a smart, agile price and promotion solution to enhance its in-store experience and match the speed at which it can update prices online, ensuring alignment between in-store and the web.
B&H installed Displaydata’s three-color, fully graphic Electronic Shelf Labels, to help align pricing and promotions with speed, accuracy, and consistency. The labels are centrally and securely managed, via Displaydata’s easy-to-use enterprise platform.
B&H also created software for its handheld computers using Displaydata’s Dynamic Central API, which allows its sales associates to scan products and link them to a mapped location, ensuring the right labels are updated at the right time.
The B&H store contains thousands of electronic products, with many transmitting wirelessly using Bluetooth or Wi-Fi. Most Electronic Shelf Label vendors use the 2.4 GHz wireless spectrum, which these products would interfere with. Displaydata’s solutions use the sub-1 GHz radio frequency range, enabling B&H to safely and effectively implement Electronic Shelf Label technology.
Managed centrally, in-store prices are updated remotely and in an instant. Alignment with online pricing is now effortless, too. B&H is able to remain competitive by changing prices in seconds, on the shelf-edge, in response to competitor activity and market changes. Associates are also freed up to spend more time assisting customers.
Kaufland Europe (Grocery)
Making the most of margins with one of Europe’s biggest grocersRead more
T-Mobile Austria (Telecoms)
Improving the look and performance of T-Mobile Austria’s concept storesRead more
Orange Slovakia (Telecoms)
Effortless execution of timely promotions and price changes with Orange SlovakiaRead more
Different color bezels
Change bezel colors to match your brand.
popover popup popup3 arrow-bottom-center-xs arrow-bottom-center-sm arrow-bottom-center-md