T-Mobile Austria

Improving the look and performance of T-Mobile Austria’s concept stores

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As one of the world’s leading telecommunication companies, T-Mobile offers the latest in technological innovations of the highest international quality. We sell the most advanced
 technologies and we want to use them in our store as well. Klaus Slamanig, Vice President Shops, T-Mobile Austria

Challenge

The telecoms giant needed a way to integrate products and pricing into its new concept stores.

Solution


T-Mobile implemented Displaydata and partner MMIT’s solution, using Electronic Shelf Labels to update product and pricing information automatically across both existing and new stores.

Results

T-Mobile became the first mobile operator in Austria to use digital price labels, enhancing its reputation for retail innovation. Now, pricing and product information is updated quickly and securely, straight from HQ. The solution enables T-Mobile to react immediately to changes in the market, helping the company stay ahead of the competition in the highly competitive mobile phone sector. Customers always see the best price and the most current product information.

Productivity and profitability are on the rise too, with T-Mobile saving approximately 40% on material costs and employee hours as a result of swapping printed and cut paper labels for smart, graphic display labels.

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Our electronic shelf labels

The world’s best Electronic Shelf Labels. Run by a truly enterprise-class solution using only a single server instance. Our labels are recognised as being the brightest, sharpest and having the most consistent colors available.

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About Displaydata

Our Electronic Shelf Labels (ESLs) bring the shelf-edge into the Internet of Things era, helping to create shopping experiences that are more engaging, rewarding, and personalized – and profitable. We help retailers optimize sales and margin at the shelf-edge, where 90% of purchases are still made.


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