Dynamic Cloud Solution

The simple, cost-effective way to deploy and monitor your ESLs – across one store or thousands

Deploy with speed

Easily deploy and maintain an enterprise-class ESL solution with no need for your IT team to learn a new system, set up servers or manage databases.

Focus fully on ROI

Free your team from the technical aspects of managing an ESL solution to focus on the business case, ROI and benefits.

A real-time view

The platform provides you with system visualisations that show all activity and trigger automated alerts when needed.

Audit label changes

Receive reports on requested price and promo changes to ensure 100% accuracy across your store estate.

Optimize efficiencies

Reduce the operating costs of managing and maintaining an ESL solution: fully managed by Displaydata’s support team 24/7 with operations across the US and Europe

Easily scale your solution

With the infinite scalability of the cloud you can efficiently expand your deployment from a few stores to thousands.

The world’s best ESLs

Highest Quality
Superior Efficiency
Centralized Architecture
Highly Scalable

Meet the best-looking, best-performing ESLs.

ESLs that communicate their status to your HQ and can be optimized over the air.

Labels

Our Chroma series

Fully graphic
Three bold colors
Full two-way communication
Long life, changeable batteries

Chroma 16

Colors: Red, black, and paper white / Yellow, black, and paper white

Display: 1.7 x 1.9 x 0.5 in / 42 x 48 x 13 mm

Battery life: Long life changeable batteries. Typically lasts 4 years with up to 2 updates per day

Optional LED

(label not to scale)

Chroma 21

Colors: Red, black, and paper white / Yellow, black, and paper white

Display: 2.7 x 1.3 x 0.5 in / 68 x 34 x 13 mm

Battery life: Long life changeable batteries. Typically lasts 5 years with up to 3 updates per day

Optional LED

(label not to scale)

Chroma 27

Colours: Red, black and paper white / Yellow, black and paper white

Display: 3.2 x 1.7 x 0.6 in / 80.2 x 42.9 x 14.7 mm

Battery life: Long life changeable batteries. Typically lasts 5 years with up to 3 updates per day

Optional LED

(label not to scale)

Chroma 29

Colors: Red, black, and paper white / Yellow, black, and paper white

Display: 3.4 x 1.7 x 0.5 in / 87 x 43 x 13 mm

Battery life: Long life changeable batteries. Typically lasts 5 years with up to 3 updates per day

Optional LED

(label not to scale)

Chroma 37

Colors: Red, black, and paper white / Yellow, black, and paper white

Display: 3.9 x 2.3 x 0.6 in / 100 x 58 x 14 mm

Battery life: Long life changeable batteries. Typically lasts 5 years with up to 3 updates per day

Optional LED

(label not to scale)

Chroma 42

Colors: Red, black, and paper white / Yellow, black, and paper white

Display: 3.9 x 3.3 x 0.5 in / 100 x 85 x 13 mm

Battery life: Long life changeable batteries. Typically lasts 5 years with up to 3 updates per day

(label not to scale)

Chroma 60

Colors: Red, black, and paper white / Yellow, black, and paper white

Display: 5.2 x 4.2 x 0.5 in / 133 x 107 x 13 mm

Battery life: Long life changeable batteries. Typically lasts 5 years with up to 3 updates per day

(label not to scale)

Chroma 74

Colors: Red, black, and paper white / Yellow, black, and paper white

Display: 7.2 x 4.8 x 0.6 in / 182 x 122 x 15 mm

Battery life: Long life changeable batteries. Typically lasts 5 years with up to 3 updates per day

Bluetooth integration available

(label not to scale)

Chroma 125

Colors: Red, black, and paper white / Yellow, black, and paper white

Display: 10.9 x 8.7 x 0.47 in / 278 x 221 x 12 mm

Battery life: Long life changeable batteries. Typically lasts 5 years with up to 3 updates per day

Bluetooth integration available

(label not to scale)

Our Aura series

Fully graphic
Seen through 180°
Full two-way communication
Freezer option to -25°C

Aura 21

Colors: Black and paper white

Display: 2.7 x 1.3 x 0.5 in / 68 x 34 x 13 mm

Battery life: Long life changeable batteries. Typically lasts 5 years with up to 5 updates per day

(label not to scale)

Aura 29

Colors: Black and paper white

Display: 3.4 x 1.7 x 0.5 in / 87 x 43 x 13 mm

Battery life: Long life changeable batteries. Typically lasts 5 years with up to 5 updates per day

(label not to scale)

Aura 29 Freezer

Colors: Black and paper white

Display: 3.4 x 1.7 x 0.5 in / 87 x 43 x 13 mm

Operates down to -25°C

Battery life: Long life changeable batteries. Typically lasts 5 years with up to 3 updates per day

(label not to scale)

Aura 42

Colors: Black and paper white

Display: 3.9 x 3.3 x 0.5 in / 100 x 85 x 13 mm

Battery life: Long life changeable batteries. Typically lasts 5 years with up to 5 updates per day

(label not to scale)

Dynamic Central: Pricing at the speed of now

Change price, promos, and more, on millions of labels across thousands of stores in seconds.

Watch how to change any label, anywhere, in an instant

Simple, powerful

A web interface, managed from a single location to change and monitor labels and more – with no need for software, servers, switches, domes or core appliances in each store.

Easily create labels

Drag-and-drop templates to create fully graphic, eye-catching labels.

Assign/unassign

Easily assign/unassign labels in-aisle using a mobile device of your choice.

Centralized architecture

The only software platform with a centralized architecture to manage every in-store communicator and electronic shelf label – across one store or thousands.

Connectivity

Superior connectivity to ERP and other data sources, offering the highest data throughput rate of any ESL vendor.

Lowest TCO

A truly enterprise-class solution using only a single server instance, offering the lowest total cost of ownership (TCO) of any electronic shelf label vendor.

Dynamic Communicator: Wireless communication reinvented

The wireless communicator that can manage 200,000 labels across 50,000 square feet

Watch: Why our Enterprise ESL platform is the easiest to install, use, and maintain

Fully scalable

Just one communicator can manage 200,000 labels across 50,000 square feet – with no need for software or servers in-store. Got more space or labels? Just add more communicators.

Two-way comms

Communicators let you know if label updates have been made. They also stream label status, battery life, and temperature – data that can be used to remotely optimize each label.

Simple installation

Communicators are easily installed with a simple bracket, Powered over Ethernet (PoE) and remotely configured. No cabling, servers, switches, domes or core appliances needed in-store. Meaning no cherry-pickers, no big teams of installers and no store closures required.

Highly secure

End-to-end connectivity with unparalleled industry coverage, and OTA (over the air) updates.

Interference-free

Offering interference immunity by operating in an uncongested sub-1 GHz frequency that suffers no interference from 2.4 GHz Wi-Fi networks.

Lowest cost

Lowest cost installation and maintenance using the least amount of hardware in-store of any vendor.

Our electronic shelf labels

The world’s best Electronic Shelf Labels. Run by a truly enterprise-class solution using only a single server instance. Our labels are recognised as being the brightest, sharpest and having the most consistent colors available.

Case studies

Kaufland - making the most of margins with one of Europe’s biggest grocers

Customers

About Displaydata

Our Electronic Shelf Labels (ESLs) bring the shelf-edge into the Internet of Things era, helping to create shopping experiences that are more engaging, rewarding, and personalized – and profitable. We help retailers optimize sales and margin at the shelf-edge, where 90% of purchases are still made.

Displaydata’s Electronic Shelf Labels (ESLs) – the most advanced, cost-effective ESL solution

The simple, cost-effective way to deploy and monitor your ESLs – across one store or thousands

Deploy with speed

Focus fully on ROI

A real-time view

Audit label changes

Optimize efficiencies

Easily scale your solution

Chroma 16

Chroma 21

Chroma 27

Chroma 29

Chroma 37

Chroma 42

Chroma 60

Chroma 74

Chroma 125

Aura 21

Aura 29

Aura 29 Freezer

Aura 42

Change price, promos, and more, on millions of labels across thousands of stores in seconds.

Simple, powerful

Easily create labels

Assign/unassign

Centralized architecture

Connectivity

Lowest TCO

The wireless communicator that can manage 200,000 labels across 50,000 square feet

Fully scalable

Two-way comms

Simple installation

Highly secure

Interference-free

Lowest cost

Different color bezels

Bistable technology

Vibrant colors

NFC

Fully graphic

See from a wide angle

Two-way communication with HQ

Long Life

Operating temperature

LED Options

Kaufland - making the most of margins with one of Europe’s biggest grocers

About Displaydata

Get in touch