Case Study

Coop Denmark

Helping Coop Denmark reduce costs and maximise efficiency

Coop DK

Saving of 600,000 DKK from manual repricing

Free up two to three associates per week

Reduce wastage

Optimise replenishment

Improve customer service

The Displaydata solution can do so much for us. We can use it to make our operations more efficient, launch promotions more effectively and differentiate our stores from our competitors in the retail market.

Kresten Haubo, Warehouse Director, Kvickly Jyllinge Coop


The convenience retailer needed a simple, light-touch infrastructure that could be installed quickly and effortlessly and that would save employees time and deliver strong ROI. Price errors also needed to be eliminated.


Coop Denmark switched from paper shelf labels to electronic shelf labels developed by Displaydata, alongside Nordic Partner, Delfi Technologies A/S. The fully graphic ESLs were first implemented in the Kvickly Jyllinge Coop store, ahead of a wider roll-out.


Installation was fast and hassle-free, with almost 12,000 Electronic Shelf Labels introduced in less than 48 hours. The new solution is already delivering over and above expectations, supercharging productivity and profitability.

Associates’ time is freed up to focus on service, stocking and merchandising. Price changes and promotions are now near-instant, and price errors have been totally eliminated. Smart price reductions are also reducing the waste associated with perishable products.

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The world’s best ESLs with an ultra light infrastructure, self-install, and comprehensive centralised management.