Displaydata – the #1 ESL vendor

Our Electronic Shelf Labels (ESLs) help to create shopping experiences that are more engaging, rewarding and personalised.

We help retailers optimise sales and margin at the shelf-edge, where 90% of purchases are still made.

Displaydata is the leader in the design and supply of fully graphic Electronic Shelf Labels (ESLs).

We were first to market with three-colour ESLs and continue to lead this category, having shipped millions of labels.

We work in close partnership with many of the world’s largest retail brands and have operations in the US, Europe, LATAM and Asia. We help retailers optimise revenues and margins by improving the customer experience at the shelf-edge, where most purchasing decisions are made.

Displaydata’s ESLs, with the option of integrated NFC, enable retailers to control and drive in-store pricing and promotions with speed, agility and consistency.

Fully graphic and available in three colours, the ESLs can display product, price, promotion, stock levels, social reviews, currency details and much more.

Displaydata’s ESLs are part of an architecture designed in partnership with retailers to be enterprise ready. The trusted platform is simple to install and needs the least amount of in-store hardware of any vendor.

The wireless network is secure, and the robust software enables the management of any number of ESLs, across any number of stores, using a single server instance.

Displaydata Aeon displays at Bauhaus
Displaydata Chroma Aeon 3- and 4-color ESLs

Our ESLs

The world’s best Electronic Shelf Labels. Run by a truly enterprise-class solution using only a single server instance. Our labels are recognised as being the brightest, sharpest and having the most consistent colours available.

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Our team

Andrew Dark, CEO

Andrew has been a Non-Executive or Board Director of Displaydata since 2005. He became interim CEO in 2012 and was appointed to the position full-time in July 2013. A highly experienced CEO, both of public and private companies, Andrew has a strong record of delivering business growth. He was previously CEO of mBlox Inc and, as CEO of DataCash plc, led the company through a period of 10X growth prior to its sale to MasterCard.

His retail experience spans over 40 years and includes senior roles with NCR, Dione, RIVA Group PLC, TEC and others. Andrew was also a Non-Executive Director of Paysafe Group plc through its phenomenal rise from London’s AIM market, through to its entry on to the main market and then becoming part of the FTSE 250. During his time on the board, he was Chairman Nominations Committee and latterly Chairman of the Risk Committee when it was taken private by CVC Capital Partners and Blackstone in 2017 for $3.9B. Andrew is also Chairman of Miura Systems Ltd., and a Director of New Era Sports Management (Digital) Ltd., and mobile ticketing company Corethree Ltd.

David Dix, SVP Solutions Development

David joined Displaydata in 2003. He’s responsible for developing our product portfolio and creating our wireless communications solution, and he played a lead role in the design and development of our enterprise platform.

David has over 25 years experience in the design and development of hardware and software-based product solutions, specialising in low-cost, power-efficient wireless communications. He previously worked for Red-M, a start-up venture focused on the control and management of wireless networking, where he helped create an innovative Bluetooth wireless voice and data network. David is credited with developing the world’s first commercial Bluetooth module for PDAs.

John McEachran, SVP Operations

John manages Displaydata’s research and development site in Malvern, UK, and oversees the company’s manufacturing, logistics and supply-chain operations. His background is in high-tech electronics, including semiconductors, compound semiconductors and displays. He joined Displaydata in 2007 to manage the move to high-volume manufacturing following senior roles at major brands including National Semiconductor, Fujitsu, GSK, Kamelain and MED. John has extensive experience in global supply chain management and has a significant network of contacts in Asia.

Jon Varney, CFO

Jon joined Displaydata as CFO in June 2012. Jon is a Chartered Accountant with over 25 years of international experience as a Finance Director for both public and private companies across a range of sectors, including manufacturing, aerospace and technology. He has a strong pedigree in international mergers and acquisitions, and has worked with a broad range of institutional investors.

Prior to joining Displaydata, Jon held the position of CFO at Beecrypt, a specialist provider of software security solutions to the UK and US governments, following on from his role of CFO then CEO at AIM-listed Conder Environmental plc. Jon gained FTSE 100 experience in the aerospace and defence sector as a Finance Director at both Smiths Group plc and TI Group plc. During this period he gained experience in setting up manufacturing facilities in the Far East and the implementation of lean manufacturing. Jon graduated in chemistry from Liverpool University, before joining Arthur Andersen, where he specialised in corporate recovery.

Our investors

Displaydata is backed by some of the world’s largest, most influential and active Venture Capital (VC) and hedge funds.

Kline Hill Partners logo

Kline Hill Partners is an investment firm focused on the private equity secondary market, with industry leading capabilities across a range of transaction types. Kline Hill Partners backed by a blue-chip investor base that includes US and international foundations, endowments and family offices.

Lansdowne Partners logo

Lansdowne Partners is a UK based hedge fund, with an $32B+ portfolio.

Zebra logo

Zebra Technologies Inc is a NASDAQ listed company (ZBRA) with a market capitalization in the excess of $12B. They are one of the largest suppliers of bar code printers and mobile devices to the retail market.

Our partners

We partner with companies across the world to deliver engaging in-store experiences.

Our customers

Get in touch

Want to know more? We’d love to hear from you.

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Coop Denmark

Case Study: Helping Coop Denmark reduce costs and maximise efficiency.

Displaydata Globus Baumarkt

Globus Baumarkt and Delfi roll-out

Deployment of 55,000 displays per shop offers new opportunities for optimising pricing. Displaydata’s Electronic Shelf Labels have been rolled-out with our partner Delfi in Globus Baumarkt stores across Germany.

Displaydata ESLs

Electronic Shelf Edge Labels (ESL) Solutions

The world’s best ESLs with an ultra light infrastructure, self-install, and comprehensive centralised management.