Displaydata – the #1 ESL vendor

Our Electronic Shelf Labels (ESLs) help to create shopping experiences that are more engaging, rewarding and personalised.

We help retailers optimise sales and margin at the shelf-edge, where 90% of purchases are still made.

Displaydata is the leader in the design and supply of fully graphic Electronic Shelf Labels (ESLs).

We were first to market with three-colour ESLs and continue to lead this category, having shipped millions of labels.

We work in close partnership with many of the world’s largest retail brands and have operations in the US, Europe, LATAM and Asia. We help retailers optimise revenues and margins by improving the customer experience at the shelf-edge, where most purchasing decisions are made.

Displaydata’s ESLs, with the option of integrated NFC, enable retailers to control and drive in-store pricing and promotions with speed, agility and consistency.

Fully graphic and available in three colours, the ESLs can display product, price, promotion, stock levels, social reviews, currency details and much more.

Displaydata’s ESLs are part of an architecture designed in partnership with retailers to be enterprise ready. The trusted platform is simple to install and needs the least amount of in-store hardware of any vendor.

The wireless network is secure, and the robust software enables the management of any number of ESLs, across any number of stores, using a single server instance.

Displaydata Aeon displays at Bauhaus
Displaydata Chroma Aeon 3- and 4-color ESLs

Our ESLs

The world’s best Electronic Shelf Labels. Run by a truly enterprise-class solution using only a single server instance. Our labels are recognised as being the brightest, sharpest and having the most consistent colours available.

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Our team

Joern Taubert, Acting CEO

Joern is a highly experienced leader with over 20 years of expertise in a variety of high-profile leadership roles across multiple industries. His notable positions include Vice President of Hardlines at Amazon, overseeing significant sections of Amazon’s product categories and driving growth and innovation. Divisional Director of Marketing at Sony Electronics leads marketing strategies and campaigns for one of the world’s leading electronics brands. Alongside being COO at Vivino, CEO at PMM Public MediaMarkt, Group CEO of Verivox, and Global Head of Digital Commercial Partnerships at Sonos Inc., Joern is also currently a lecturer at the University of St. Gallen, one of Switzerland’s leading business schools.

Joern’s extensive background demonstrates a strong track record in leadership, strategic marketing, operational management, and digital partnerships, making him a versatile and influential figure in the business world.

Jon Varney, CFO

Jon joined Displaydata as CFO in June 2012. Jon is a Chartered Accountant with over 25 years of international experience as a Finance Director for both public and private companies across a range of sectors, including manufacturing, aerospace and technology. He has a strong pedigree in international mergers and acquisitions, and has worked with a broad range of institutional investors.

Prior to joining Displaydata, Jon held the position of CFO at Beecrypt, a specialist provider of software security solutions to the UK and US governments, following on from his role of CFO then CEO at AIM-listed Conder Environmental plc. Jon gained FTSE 100 experience in the aerospace and defence sector as a Finance Director at both Smiths Group plc and TI Group plc. During this period he gained experience in setting up manufacturing facilities in the Far East and the implementation of lean manufacturing. Jon graduated in chemistry from Liverpool University, before joining Arthur Andersen, where he specialised in corporate recovery.

Elliot Andrews, Global SVP of Sales

Elliot brings a wealth of experience from several leadership roles, including CEO at Latium Enterprises, MD at ME Group, Vice President EMEA at Kerry Group and Vice President at JDE, alongside numerous International Consultancy positions.

With vast experience across the global retail landscape, coupled with his knowledge of implementing innovative solutions within these sectors, Elliot’s addition to the leadership team marks an exciting chapter in Displaydata’s evolution.

David Dix, SVP Solutions Development

David joined Displaydata in 2003. He’s responsible for developing our product portfolio and creating our wireless communications solution, and he played a lead role in the design and development of our enterprise platform.

David has over 25 years experience in the design and development of hardware and software-based product solutions, specialising in low-cost, power-efficient wireless communications. He previously worked for Red-M, a start-up venture focused on the control and management of wireless networking, where he helped create an innovative Bluetooth wireless voice and data network. David is credited with developing the world’s first commercial Bluetooth module for PDAs.

John McEachran, SVP Operations

John manages Displaydata’s research and development site in Malvern, UK, and oversees the company’s manufacturing, logistics and supply-chain operations. His background is in high-tech electronics, including semiconductors, compound semiconductors and displays. He joined Displaydata in 2007 to manage the move to high-volume manufacturing following senior roles at major brands including National Semiconductor, Fujitsu, GSK, Kamelain and MED. John has extensive experience in global supply chain management and has a significant network of contacts in Asia.

Our investors

Displaydata is backed by some of the world’s largest, most influential and active Venture Capital (VC) and hedge funds.

Kline Hill Partners logo

Kline Hill Partners is an investment firm focused on the private equity secondary market, with industry leading capabilities across a range of transaction types. Kline Hill Partners backed by a blue-chip investor base that includes US and international foundations, endowments and family offices.

Lansdowne Partners logo

Lansdowne Partners is a UK based hedge fund, with an $32B+ portfolio.

Zebra logo

Zebra Technologies Inc is a NASDAQ listed company (ZBRA) with a market capitalization in the excess of $12B. They are one of the largest suppliers of bar code printers and mobile devices to the retail market.

Our partners

We partner with companies across the world to deliver engaging in-store experiences.

Our customers

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Want to know more? We’d love to hear from you.

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