Janitorial Superstore
Keeping Shelves in Sync: Streamlining Pricing and Improving Customer Satisfaction
Benefits
2,250 ESLs rolled out across two locations in under two months
Prices always in sync with Shopify-powered ecommerce website
Significant labor cost savings by avoiding extra hires
Faster workflows and fewer staff headaches
Easy, intuitive system that staff quickly adopted
White glove support before, during, and after rollout
Displaydata’s ESLs have saved us time, money, and employee headaches. The transition was seamless, and the support has been outstanding — always checking in, even when we didn’t ask. It’s been a huge difference for our business.
Kevin Gregg, CFO – Janitorial Superstore
With thousands of SKUs and two busy Florida-based retail locations, Janitorial Superstore faced a constant battle to keep shelf-edge prices aligned with its ecommerce website. Manual updates were slow, error-prone, and draining staff time. The choice was clear: hire more employees, or find a smarter way forward.
By rolling out 2,250 Displaydata Electronic Shelf Labels across both stores, powered by the Display Data Dynamic Cloud Solution, Janitorial Superstore achieved seamless pricing alignment with Shopify, faster workflows, and improved customer satisfaction — all without expanding headcount.
Challenge
Founded in 2003, Janitorial Superstore supplies cleaning and office products to schools, hotels, hospitals, churches, and businesses of all sizes, and prides itself on its commitment to customer satisfaction.. With thousands of fast-changing SKUs, keeping printed price labels accurate was virtually impossible.
Prices on the website often didn’t match in-store tags, frustrating customers and forcing the business to honor outdated prices at a loss. Manual updates were time-consuming and inefficient, and the team faced a tough choice: hire more staff, or find a smarter solution.
Solution
Janitorial Superstore partnered with Displaydata to install 2,250 Chroma 21 ESLs across its two stores. The rollout took just one month, with Displaydata’s team on hand throughout for white glove support.
Integration with Shopify ensures website and shelf-edge pricing always align. Feedback from the client praises the system for being intuitive and easy for staff to manage. Displaydata’s proactive support — checking in regularly, even without being asked — gave the team confidence from day one.
Benefits
Janitorial Superstore now benefits from streamlined pricing, improved efficiency, and no need to hire additional employees to keep everything updated.
- Aligned pricing: Website and in-store prices now match automatically, boosting professionalism and customer trust.
- Labor savings: ESLs removed the need for an extra staff member dedicated to price updates across constantly-changing products.
- Streamlined workflows: Updates are faster, smoother, and no longer a source of stress.
- Future-ready: Plans are in place to expand ESL use for promotions, mobile app sign-ups, and eventually backend warehouse operations.
- Outstanding support: Displaydata’s white glove service and aftercare have been reported by the client as a ‘significant factor’ in the system’s success.
As Kevin Gregg concludes, “ESLs have become second nature and have improved customer satisfaction. They save us time, money, and employee headaches — and Displaydata’s support has been exceptional.”
Find out more
Entice, excite, engage
Create a seamless shopping experience for your customer, build personal, interactive and engaging experiences.
Smarter pricing, stronger profits
Price is the #1 factor for making an in-store purchase. Yet it can be difficult for manufacturers to keep up with frequent product deals with paper labels.
Electronic Shelf Edge Labels (ESL) Solutions
The world’s best ESLs with an ultra light infrastructure, self-install, and comprehensive centralised management.